International Consortium of Farmworkers App
A fictitious app produced for the Adobe Creative Jam in partnership with the Chan Zuckerberg Foundation. Can’t wait? Skip down to the final app.
I collaborated with 2 other designers, Maile Malin and Alysha Jivani, in creating this robust app in a condensed timeline. Together we brainstormed the overall app features and navigation. We then split up the screens, each completing wireframes, visual design, and prototypes for our screen set. I primarily worked on the onboarding flow. The work was completed within a 48-hour timeframe in accordance with the designathon’s rules. Since this jam took place during Covid-19 shutdowns, we met and collaborated remotely, an important skill learned from the pandemic.
Adobe XD, Miro
The Chan Zuckerberg Foundation’s Challenge
The Chan Zuckerberg Foundation posed the challenge: Design a mobile experience to provide stability and protect the livelihoods of vulnerable farmworkers. Farmworkers may use the fictitious “ICFW” app to easily verify who they are, sign up for services like legal aid, healthcare, housing aid, counseling, and/or food distribution, and access timely and credible information. See the entire brief here.
A Quick Huddle: Secondary Research Followed By Group Brainstorming
Our team took a quick dive into farmworker demographics and psychographics. Due to the designathon’s quick timeline, we had to settle for secondary research to better design for a population we have low visibility into. Secondary research shows…
of undocumented workers are male
are married and live with their spouses
identify as Hispanic
primarily speak Spanish
They have family incomes between $17.5k-$19.9k, 55% are ages 25-44, and they are an aging population.
Persona created by team member Maile Malin
My brainstorm of initial features generated from an assessment of insights and related needs
We made the following design decisions based on our research findings:
To solve for low reading and tech literacy, we augmented simple, clear language with iconography, descriptive photography, and quick-action buttons for each service. Our app follows intuitive, linear navigation and since 18% of farmworkers speak English and 81% speak Spanish, we designed our platform in both languages.
Android smartphones have lower price-points than iPhones, making them the more commonly purchased device among lower-income populations in the US. Based on this, we chose to design using the most standard Android screen size of 360×640 and utilized Material Design components as a basis to ensure patterns reflected what end-users were familiar with.
Research also demonstrated that in rural areas, like the Central Valley in California, where large farmworker communities live and work, mobile data is often limited to 3G. Taking this into consideration, we omitted video playback, virtual appointments, and other data-heavy features, choosing instead to innovate with a universal page-reading feature.
I brought initial sketches to the group to confirm the onboarding flow matched the brief’s specifications.
The Final App
Interactive language selection takes into account that 70% of undocumented workers primarily speak Spanish.
A quick login was designed to uncover the app’s value quickly. To remedy low literacy, the app offers a feature that reads screens to the user.
The condensed and remote nature of the design challenge was a great learning environment. In the span of the challenge I feel like I sharpened the following skills:
- Group collaboration
- Rapid Prototyping with Animation
- Use of material design components
If given more time, our team has proposed the following ideas for improvement:
- Considering a chatbot feature for help functionality
- Expanding audio features to the entire app
- Completing the Spanish translated version of the application
- Adding immigration status to the onboarding flow to assess service eligibility
- Ability to directly schedule appointments with services to simplify the application process
- Displaying application status after submitting
A Truly Rapid Prototype
© 2019 Ayushee Aithal